Consumer Use of Wearables for Weight-loss to Increase Nearly 20% in 2015

Are you one of the many who made a promise to yourself that you were going to lose weight this year?  New research already shows a staggering eighty-three percent of Americans have already lost the New Year’s weight loss resolution battle.

By the third week of January, 24 percent will quit their “get fit” programs, blaming their failures on the inability to resist the temptation of junk food (46%) or being spread too thin and/or too bogged down with the pressures of family and work (31%). A recent poll gaining a lot of buzz showed that fitness wearables and apps will increase twenty percent this year as American’s look to digital devices to help them shed extra pounds. polled over 1,000 respondents nationwide to dive into the behaviors and psychologies behind the commitment to diet and exercise. For more findings and to download the full results of The Psychology of Weight Loss Study, please click here.



Some of the better-known weight-loss apps that could help you with your weight loss goals this year might be: Nudge and Nudge Coach, Lose It, Calorie Counter & Diet Tracker by MyFitnessPal, Weight Watcher Mobile and Calorie Counter PRO MyNet Diary™ is the world’s first on-demand consumer insights platform, providing brands with instant on-demand access to targetable consumers. The portfolio is comprised of Survey Tool™ for survey authoring and fielding, and Concept Test™ for early-stage concept screening. With, brand managers can collect quantifiable customer feedback from the web, mobile devices and social networks. Powerful enough to be used by Fortune 500 companies, and intuitive enough to be used by tens of thousands of small businesses, gives companies of all sizes a single platform – to build, promote and analyze the voice of the customer – when, where and how they need it. For more information visit

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